Our Story

Not so long ago, we were in search of clothing that is the definition of Modest women. We were looking for something that would make us feel strong and independent at the same time. To our surprise, we weren’t able to find anything. That’s when we realized something wasn’t quite right. 

Because no one seemed to care, we decided that it’s time for a change and started working towards it. With that in mind, CHAMOMEL was created. We wanted to give other women what we couldn’t find. We wanted to provide them with the power they deserve. So we made it happen.


Our Goal 

There’s a common misunderstanding that being modest means that you can’t be fashionable. Hearing the same thing over and over again, we decided to change the way things worked and created a brand for modest women who wish to stand out in the crowd.

With a wide variety of clothing, you can now pick whatever suits you – literally and metaphorically speaking. Modesty has never meant boredom. In fact, it’s something we should embrace and be proud of. And since we already do it, why not do it with style?



Our Mission

We want to empower Modest women by providing them with a wide variety of clothing that is not only high quality but also modern, with prices that they can afford on top of that. Our carefully selected pieces suit the needs of women who want to be different but not flashy.

Our mission is to create clothing that makes young women feel the strength they never felt before. We know that life isn’t always about choices, and sometimes you can have it both. CHAMOMEL is a unique combination of style and modesty you deserve.